Primary Color purchases Landa S10

California-based Primary Color has purchased a new Landa S10 Nanographic printing press from Landa Digital Printing.

According to Primary Color president Dan Hirt, the company made the decision to invest in the new press after viewing samples at Printing United in October last year.

“We were more impressed than we ever expected to be by any vendor, especially when we looked at the other presses in the category and realised that Landa had jumped a generation ahead of others,” Hirt says.

Following the investment, Primary expects the S10 to grow its short-to-medium run point of purchase business which is currently run on offset. The S10’s wider caliper will accommodate thicker substrates, which Hirt describes as touch on more traditional digital presses.

Sharen Cohen, chief business officer at Landa Digital Press, says: “Primary Color has decades of success in design, engineering, and printing that have made it the printer of choice for hundreds of North America’s most powerful entertainment, automotive, and retail brands.

“From now on, the Landa S10 will produce these jobs with the consistency, accuracy, and quality these brands demand, but with tremendously reduced human intervention and material waste. Landa is proud to have a role in producing such high-profile work and looks forward to helping the company achieve many more successes as our partnership continues.”

The 41” format of the S10 is also expected to give Primary more flexibility with Hirt saying initially the company just wanted to replace the current digital presses it had, but then it realised that the S10 could also take work off the 41” offset press and some small-format presses.

“We can share sheets, hold less inventory, and generally swap-out jobs as needed. There’s nothing Primary won’t be able to do on a press with such a wide gamut that it will print 96% of the Pantone range. The colour alone is a game-changer,” Hirt adds.

The B1/41” digital sheetfed Landa S10 press offers features such as variable data, unlimited spot colours on a single page, collating options, near-zero make-ready times, and more.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.