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The provider of e-commerce solutions will be exhibiting with HP this month in Düsseldorf
Infigo has detailed how it will be teaming up with HP on its stand at this year’s drupa incorporating a superhero theme to its showcase.
The workflow and e-commerce solution provider will be transforming attendees of this year’s exhibition into superheroes using AI filter technology during demonstrations of its automated workflow.
Infigo will be operating from two kiosks – one providing a labels workflow and the other, a packaging workflow.
Visitors can take a selfie at one of the photo booth kiosks and then see themselves face-swapped with a superhero and featured on a sticker, label, or pouch package that can be collected at the end of each day.
Douglas Gibson, chief executive officer and founder of Infigo, assures the theme is not “just a gimmick”, commenting: “It adds true value for the end client by creating truly unique products that have the ‘wow’ factor. It’s these types of features that keep a customer coming back – something that can add more margin, more value, and most importantly, more profitability.”
The superheroes available will each represent a different workflow partner of Infigo including HYBRID, HP, CERM, JetFX, and Karlville.
Infigo will also be available in Hall 8B, Booth A12 partnering with Esko demonstrating a separate workflow demonstration to that on the HP stand.
Drupa 2024 will take place from May 28th to June 7th in the Dusseldorf Exhibition Centre, Germany.
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