VB Media facilitates Tradeprint’s expansion into Irish print market

VB Media, an e-commerce platform built for the print industry, recently supported Tradeprint to successfully expand its print offerings into the Irish market.

Tradeprint, a Dundee-based trade printer, recently made the strategic move to expand operations into the Republic of Ireland.

The expansion was made in order to meet calculated market demand from Irish businesses including print resellers, creative agencies, and design studios.

Tradeprint utilised VB Media’s print e-commerce solutions to establish a dedicated online Irish storefront, allowing the company to serve new customers without the challenges of a complex setup.

Expanding into Ireland reportedly presented a unique set of challenges including regional tax and VAT differences, area code adaptations, and localised courier services.

VB Media utilised recent enhancements to its platform, designed to accommodate businesses expanding into new regions, to assist in the integration. This was coupled with the application of Tradeprint’s mature API technology and its team of in-house developers.

The expansion was overseen by Tradeprint’s sales and customer success director, Anthony Rowell.  According to a statement from VB Media: “The implementation process was quick and straightforward, with the site ready to go the day after VB Media received the brief.”

Tradeprint’s relationship with VB Media began seven years ago when the two companies partnered to offer Tradeprint products on a VB Media website. The integration was created to offer an off-the-shelf solution to those that wanted to leverage Tradeprint’s new Connect API, but without the expense of having their own developers create a solution.

Speaking of the collaboration, Rowell says: “It’s been a seven year-plus relationship, based on a handshake. VB Media looks after customers in the way we do. We see them as a true partner who are enthusiastic, professional, and they have a great sense of humour – it’s one of the easiest relationships we’ve ever had.

“We’ve been super impressed with the service, the simplicity of updating the site, and the flow of orders. At the price point, we have great support and a very attractive website driven by the best software development. I’m very impressed.”

Gavin De Boos, director of VB Media, adds: “It’s been a pleasure partnering with Tradeprint over the past seven years and to watch the company’s e-commerce offering continue to grow from strength to strength thanks to the continued investment Tradeprint makes in both its web-to-print site and its team.

“Having recently expanded our geographical offering to support the Irish market and further afield, we were pleased to support Tradeprint as it grows into Ireland with a seamless and straightforward site implementation. We’ve always received a warm welcome when visiting Dundee and have found Tradeprint a pleasure to work with.”

VB Media’s print e-commerce platform is designed to help businesses establish an online presence at a relatively low cost in comparison to alternative platforms. The company serves printers, designers, and copy-shops across the UK, with hundreds of print companies already using its platform.

The technology is designed to allow users to create B2B, B2C, trade sites, and private storefronts, all integrated without relying on third-party plugins.