Drupa launches digital knowledge platform

Drupa has teamed up with PRINTING United Alliance to launch drupa insights, a new digital knowledge platform that provides regular print industry analysis

Jonathan Pert
March 13, 2026
The new platform transforms drupa’s Global Trends Report into an ongoing digital format

The organisers behind drupa have launched a new digital knowledge platform, drupa insights, in order to expand its information offering and provide continuous market analysis for the international print and packaging industries.

Drupa insights aims to provide analyses of technological developments, market changes, and economic trends based on international studies and research, tailored to the needs of an evolving industry.

The new online format from drupa is developed in cooperation with Alliance Insights, the research division of PRINTING United Alliance. Access is available via one-time, free registration on the drupa website.

The news follows the recent opening of exhibitor registration for drupa, the world’s largest trade fair for printing solutions based in Düsseldorf which will next take place in 2028.

Drupa has unveiled a new brand identity for 2028, repositioning as a ‘connected experience space’ of intelligent, networked printing, and packaging solutions. The new brand identity includes an octopus and the slogan ‘dive into the unseen,’ with thematic clusters – grow, create, learn, and play – represented by the octopus’ many limbs.

With drupa insights, the concept of the organisation’s former Global Trends Report is being transformed into an ongoing digital publishing format.

Instead of an annual report, the new platform will offer regularly updated content that aims to address developments in a timely manner and provide structured analysis.

Speaking about the new platform, Sabine Geldermann, director of drupa and Portfolio Print Technologies at Messe Düsseldorf, says: “Through drupa insights, we are pooling international expertise and creating a reliable foundation for market and future analyses.”

Nathan Safran, vice president of research at Alliance Insights, adds: “Our goal is to support companies in strategically navigating industry transformation.

“We are pleased to collaborate with drupa on this new format, which provides deeper insights into industry developments and delivers practical decision-making guidance.”

The first content from drupa insights is now available online, with interested parties able to register free of charge.

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